IDEO
featured Projects:The New Lunchroom
Umpqua Bank
It’s inspiring working with IDEO. Their reputation as a leader in design such a rich history of design and impact I’ve found the projects at IDEO to be the most impactful and inspiring.
Every IDEO team that I’ve joined has been filled with inspiring, big idea people. I find the insights gained from interviews in the field nearly as impressive. IDEO is built on the idea of human centered design, this means going out and asking questions of those effected before you ever begin the design process itself.
Skill set used:
Art Direction
Communication Design
Illustration
Photography
Project:
The New Lunchroom
Overview:
IDEO was asked to reimagine the lunchroom experience for students at all levels of public schools in San Francisco. Working with funding provided by Twitter the team went into many of the schools and began to highlight key areas that needed improvement according to staff, students and parents. The process was very large scale and included everything from sourcing local, healthy foods to the physical layout and architecture of the cafeteria.
Roles:
For the project I worked on the new cafeteria renderings. Branding the space and creating large scale way-finding that highlighted the newly designed space. Giving bold, playful touches to make the students want to fully engage the new space. I would go in and meet students, take photos for inspiration and then head back to design based on what was learned.
Project:
Umpqua Bank
Overview:
The bank Umpqua based out of Portland was looking to refresh their brand with a fun and quirky twist. IDEO was tasked with giving the company a more approachable, yet professional feel in several different categories, ranging from app development to interior design and staging of the physical space inside the bank.
Roles:
Working on the small team I was tasked with branding an internal facing employee incentive program. This involved developing swag, posters and bespoke graphics to make the employees feel as if they too were a part of a special breed of bank that was both ethical, creative and quirky.
