Human Centered Design
featured Project:
Newton-Wellesley Hospital Mobile Health Service
Below I will outline the human centered design process used during my 8 month design sprint with the D-Ford (Ford Motor Company) and IDEO. During this time the team was tasked with creating a brand and delivering a mobile health unit that provides care to individuals that do not have access to the healthcare system. Our vision was to build a brand that set itself apart: bold yet welcoming to the diverse subset of patients.
the 5 Phases:
Sacrificial Concepting
Field Research
Internal Design Review
Live Prototyping
Service Launch
phase 1:
Sacrificial Concepts
Quickly prototyping concepts of look and feel to present directly to patients that we interviewed in the field. In this phase we created a wide range of designs to gage what individuals were drawn to and use the designs as a talking point durning our interviews. We wanted to spark conversation not lead with polished designs.
phase 2:
Field Research
In this phase we headed into the field to get feedback on the sacrificial concepts. Durning our 12 interviews we followed a discussion guide to gather qualitative data, but we’re careful to leave the conversation open without guiding too much to gather insights from the wide range of patients we met.
Phase 3
Insights + Internal Design Review
After conducting the field research we came back to the office as a team and began to synthesize all the feedback we received. It is through this process we begin to build insights and design principles that guide the next round of design. I was in charge of leading distilling the discussion guides and implementing the trends and feedback into actual design. As a team we came to a consensus on overall tone and I built out the brand logo, graphics and overall design.
phase 4:
Live Prototyping
Having built out a full suite of branded material including website, flyers, large scale van wrap and digital promotional material we were ready to test with real patients. As the Senior Designer I was in charge of creating the graphics, illustrations and logo mark along with collaboration with other designers and programs to build out the brand on a large-scale. In this phase we wanted to gage interaction with the newly created brand and service. We took to the streets of Detroit to pilot our designs.
Service Launch
The team used the findings from the live prototype to refine the service, including fine tuning of brand and workflow of the van. This final phase of the project involved handing over the branded service to Newton-Wellesley Hospital, including a fully realized brand, style guide and digital/physical collateral. Our team worked to further to ensure the findings were not lost as well as sharing the process of human centered design with staff so that the learnings would continue on beyond this design sprint.
