Project

 Tesla Supercharging
Adapters

Ford was the first manufactor to work with Tesla to join their Supercharging network. After doing so a small skunksworks team was put in place to rapidly design and impliment a mobile app ordering flow, in app intergration and payment and design/production of eco-friendly packaging for delivery of the charge adapter.

role

Led visual design across all digital touch-points including:

  • Mobile App, FordPass

  • Ford Website + Online Store

  • Vehicle HMI

  • Packaging

  • Printed Insturctioanl matterials

 

First MachE Charging at Tesla Supercharger, Palo Alto, CA

 

Interactive Experience

MOBILE - SUPERCHARGER SEARCH- FORDPASS APP

IN-VEHICLE HMI - SUPERCHARGER SEARCH- FORDPASS APP

 

Eco-Friendly Packaging

 

Sourced a new set of vendors to produce packaging made of 100% recycled and post consumer waste materials

 

Design process and testing:

Created how-to video of assembly line packaging:

Customer & Media Reaction

130,000 Adapters
Ordered in the first month