Ford Motor Company + Green Field Labsfeatured Projects:
Space Design - new headquarters
On Boarding campaign
Working with IDEO in Ford’s new innovation hub “Green Field Labs”, teams are working to design a new way for people to interact with the environment while commuting. The new space located in Palo Alto was just unveiled and the team was looking to get the interior and brand identity ready for a visit from Ford CEO, James Hackett.
Skill set used:
Art Direction
Interior Design
Branding
Production
Project:
Interior Design
Creating large scale graphics to make the new Green Field office align with brand.Overview:
Ford’s new branch “Green Field Labs” headquarters had just opened its doors and the team was looking to make the new space feel more like home. The task was to make the space match the existing brand while bringing a fresh and friendly, people first vibe to the space. One that highlighted past advancements, the roots of Ford and case studies that were to be incorporated into the design.
Roles:
I built and installed large scale graphics in the Green Field office. This included creating large vinyls, posters, editing photographs and working with vendors to create a warm, cohesive and creative atmosphere to inspire employees.
Project:
On-boarding kit
Overview:
With a new office came the need to welcome people to the space. With the on-boarding of many new employees, Green Field needed a unique, bold and informative package to introduce the vision and mission set by the new CEO. "What does mobility look like beyond the personal vehicle."
Roles:
Building on existing branding, I was asked to design an informative care package for new employes. The pieces were to be interactive and actionable, asking the recipient to engage with their new office and co-workers.
